Shanghai, a Creative Fashion System Under Construction

ABSTRACT: Since the 1990s, Chinese entrepreneurs in the textile and apparel industry have confronted rapid change and increasing pressure stemming from mature foreign entrants and changing local demand. Facing multiple challenges to differentiate and keep a competitive advantage, they are being transformed into creativity-driven organisations. The transition of the Chinese clothing industry into a fashion-creating system entails a specific environment. Not only is it under construction, but its evolution may impact the global fashion economy. KEYWORDS: Shanghai, fashion industry, Chinese entrepreneurs, fashion system, creative industries, design.

LING, Wessie, and Simona SEGRE-REINACH. 2018. Fashion in Multiple Chinas: Chinese Styles in the Transglobal Landscape.